Imagine you want to book an Experience on a website. You are looking forward to it, you have your credit card ready and you are looking for the opportunity to book.
But you then have to click through lots of sub-pages and you simply can’t find out how to book. You get frustrated, give up and instead look for another Experience. Unfortunately this is the hard reality.
No worries! In this article we give you tips on how to turn every visitor to your website into a paying customer! In this article we use practical examples to show you how to integrate bookingkit into your website in such a way that you achieve the highest possible sales.
As one of the market-leaders in booking systems, we can use data to analyse on which websites end customers actually make bookings.
Quick tip #1: the shorter the route, the quicker your customer gets where they want to be
When your end customer arrives at your website, he should be able to see at first glance in the very first moment what the booking option is. He should be able to get to the booking page in just one click. You can achieve this by having a large prominent button on the homepage, for instance, which then leads to a page with the bookingkit link.
You can call the button “Book now” or “Book directly”, for instance.
When an end customer gets to your website, he usually already knows what your company is about. Your end customer might, for instance, enter Trampoline park Frankfurt in Google, and this is how he finds your site; in other words, your end customer already intends to book an Experience with you. So you don’t need to explain the benefits to him straight away on your homepage (you can do this further down the page).
Here’s a nice example of the successful integration of bookingkit on exitroom.berlin/en:
You can see here, for instance, that there is a Book button on the homepage and also in the navigation bar. Customers often get to the booking page this way too.
Quick tip #2: Less is often more
Your website should not contain too much text, to make sure that the end customer does not feel overwhelmed with information. It is also important that you don’t use any justification, as this makes the text more difficult to read. Your website should contain only the most important information, as the aim of the website should primarily be to lead the customer to book.
Too many videos and photos are also confusing for the customer. Your end customer should certainly see nice pictures and videos, but please don’t forget that your website is not an art gallery!
You can summarise all further information on a FAQ page.
Quick tip #3: Structure helps your customers orientate themselves
The navigation bar gives your customer orientation on your website, so the structure is important. Don’t forget: we recommend, as in Quick tip #1, placing a “Book” point in the navigation bar so that the customer can book with you as quickly as possible.
Your navigation bar should not have too many points either. We recommend maximum 5 navigation points, eg Home, Book, Vouchers (link to the item here), FAQs, Contact/Directions
Quick tip #4: Test your website on a desktop screen and a mobile!
Before implementing Quick tips #1-#3 you can have your website tested out on a desktop and a mobile device. Grab one of your friends who hasn’t yet been on your website, and measure the time it takes them to find the booking page. Then once you’ve implemented Quick tips #1-#3, you can get the website tested again for comparison purposes. You’ll see - the time will be considerably reduced!
It’s also important for you and your friends to test your website on a mobile phone, because did you know that over 50% of your customers book on their phone? (Data from February 2018). Leisure activities are usually booked (as the name indicates) in people’s free time (probably sitting on the sofa with their phone in their hands). So it’s very important that your website is legible on a mobile, and that the buttons are big enough.
bookingkit is automatically optimised for viewing on a mobile. So you don’t need to worry about that. But it’s still important that the booking page can be found straight away when viewed on a mobile.