How do I optimize my website so that I will be shown on a higher ranking on Google & co.? Search Engine Optimization is an important way to be found easier on the internet.


There are basically two target groups: The visitors on your website who are potential customers and webcrawlers which are softwares of the search engines which a scanning the internet. Please note that the content of the website should be targeting both groups who have different requirements. Bigger search engines such as Google have guidelines how the websites should look like.

Offsite and Onsite Optimization

Off-Site SEO

Off-Site SEO describes all measures on external websites to increase the listing of your own website. One of the most important tools in off-site SEO are backlinks. Backlinks are hyperlinks on third-party sites which are referring to your own homepage. The more backlinks there are, the higher are link popularities and your ranking through the crawlers. On top of that you can write a blog, be part of discussions or post web articles with the links to improv your ranking. Apart from that, your ranking can improve through sharing of links on social networks (social signs).

On-site SEO

Generally, there is a distinction between on-site and on-page SEO. On-site SEO are measures of the technical components of a website, such as a clear and logical structure of the URL and the infrastructure and hosting of the website.

On-page SEO

On-page SEO are the measures on your own website to improve the content and the structure and therefore your ranking in search engines. Important tools here are keywords as well as the preparation of multimedia content. In the following you will find the keywords for on-page SEO:

  • Be honest and straight-forward, e.g. content and keywords should be matching
  • Be organised, have clear priorities when you present the content on your website
  • Repeat important points, don’t use synonyms and use the language of your customers
  • Be precise, don’t do long explanations, but short messages and use images and use numerations

Which softwares can I use for SEO?

There are several softwares you can use which will scan your website and gives you recommendations what can be improved, such as but not limited to: Varvy, SEO SiteCheckup or SEO Centro.

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