- Quick tip #1: the shorter the route, the quicker your customer gets where they want to be
- Quick tip #2: Less is often more
- Quick tip #3: Structure helps your customers navigate
- Quick tip #4: Test your website both on desktop and mobile versions!
You are looking forward to it, you have your credit card ready and you are looking for the opportunity to book.
But you then have to click through lots of sub-pages and you simply can’t find out how to book. You get frustrated, give up and instead look for another Experience. Unfortunately this is the hard reality.
No worries! In this article we give you tips on how to turn every visitor of your website into a paying customer! In this article we use practical examples demonstrating you how to integrate bookingkit into your website in such a way that you achieve the highest possible sales.
As one of the leading booking system provider on the market, we use data to analyse on which websites end customers actually make bookings.
Quick tip #1: The shorter the route, the quicker your customer gets where they want to be
When your customer arrives at your website, they should be able to see at first glance what the booking options are. They should be able to get to the booking page in just one click. You could achieve this by having a large button on your homepage which then leads to a page with the bookingkit link.
You can title the button e.g. “Book now” or “Book directly”.
When a customer gets to your website, they usually already know what your company is about. Your end customer might, for instance, enter Trampoline park Frankfurt in Google, and this is how they find your website; in a nutshell, your end customer already intends to book an Experience with you. So you don’t need to bombard them with information and the benefits of using your services right off the bat.
Here’s a nice example of the successful integration of bookingkit on exitroom.berlin/en:
You can see here, for instance, that there is a Book button on the homepage and also in the navigation bar.
Quick tip #2: Less is often more
Your website should not contain too much text information that may overwhelm your clientele. It is also important that you don’t write all the text in one massive paragraph, as this makes it difficult to read and discern. Your website should contain only the most important information, as the primary aim of the website is to get your customers to book.
Too many videos and photos are also confusing for the customer. Your end customer should certainly see nice pictures and videos, but please don’t forget that your website is not an art gallery!
You can summarise all further information on your FAQ page.
Quick tip #3: Structure helps your customers navigate
The navigation bar helps your customers find what they are looking for, so structure is important. Please note, we recommend, as in Quick tip #1, to place a “Book” section in the navigation bar so that the customer can book with you as quickly as possible.
Your navigation bar should not have too many sections either. We recommend maximum 5 navigation points, e.g. Home, Book, Vouchers, FAQs, Contact/Directions
Quick tip #4: Test your website both on desktop and mobile versions!
Before implementing Quick tips #1-#3 you can have your website tested on a desktop and a mobile device. Grab one of your friends who hasn’t yet been on your website, and measure the time it takes them to find the booking page. Then once you’ve implemented Quick tips #1-#3, you can get the website tested again for comparison purposes. You’ll see - the time will be considerably reduced!
It’s also important for you to test your website on a smartphone, because over 50% of your customers book on their mobile devices? (Data from February 2018). Leisure activities are usually booked (as the name indicates) in people’s free time (probably sitting on the sofa with their phone in their hands). So it’s very important that your website is legible on a mobile, and that the buttons are big enough.
bookingkit is automatically optimised for viewing on mobile devices. So you don’t need to worry about that. But it’s still important that the booking page can be found right off the bat on mobile devices too.