New marketing channel for users - bookingkit offers affiliate marketing:
The affiliate marketing network of bookingkit is a network of independent bloggers, influencers and destination platforms that recommend the experiences of bookingkit customers and make them accessible to their target groups. In practice, the tool can be compared to word-of-mouth propaganda and generates more bookings by recommendation. bookingkit now gives you access to a young and travel-friendly target group that uses influencers and bloggers as a source of inspiration and can be quickly persuaded to buy by suggestions from them. bookingkit customers can activate the Affiliate Marketing Network module and thus increase their reach by having public figures such as Instagrammer, influencers, bloggers etc. market their experiences and activities. No other online booking system offers this marketing opportunity and focus on a young audience.
What is affiliate marketing?
Affiliate marketing is an online sales tactic. It allows you to increase your sales and reach by allowing other people, so-called "affiliates" (influencers or bloggers) to market and recommend your experience. They receive compensation by recommending your experience to third parties. And only if a purchase has actually been made.
Why use affiliate marketing?
Did you know that more than 60% of travellers use the internet as an inspiration before making a booking? When deciding on a destination or even leisure activities, they look for recommendations in travel blogs, websites, Facebook and Instagram profiles. bookingkit now enables us to take advantage of this trend by working with bloggers and influencers with a wide reach. These influencers recommend you and your activities on their website or profile and promote your business. This advertising expands your online presence and greatly increases your reach.
How does affiliate marketing work?
bookingkit has selected an exclusive number of people whose travel blogs, Instagram or Facebook profiles are followed by millions of users. These people and their digital channels are called "publishers" or "influencers" because they promote and recommend your experience in the form of posts, images or links to your website. Similar to other marketing channels like GetYourGuide or TripAdvisor, they only receive a commission if a booking is made. You can as only win. The whole booking process, from the display of the advertisement to the actual purchase, is tracked by bookingkit.
But why are we working with influencers?
Influencers maintain a close relationship with the users who follow their channels. They write articles, publish photos as well as videos and give information they consider recommendable. Through this close relationship and authentic communication, Influencer enjoys a high level of credibility. As a result, users who view posts for a particular region or activity are more likely to follow the recommendations and book the experience. Our affiliate marketing module provides a direct link to this select group of influencers and a growing audience of young travellers.
The Affiliate Marketing Network module
This module, Affiliate Marketing Network, is also available to every bookingkit customer free of charge. To activate the module, all you have to do is switch to the category "Marketing" and then to "Platforms" in your bookingkit account. After that you will see the module "Affiliate-Marketing Network". Then click on "Activate". The best thing is: From now on, we will take care of everything for you. Your experience will now be marketed on a platform of over 5,000 influencers.
How is the offer marketed?
Publishers use social media platforms like Instagram, Facebook, Twitter or YouTube.
They write articles about cities they have visited and about things they have experienced and done. They mention you and your experience in their articles or place banners with appealing pictures (provided by bookingkit). This way they encourage their readers to book your activities.
Some examples of different banners: