Since the new data protection regulation, e-mail communication between you and your customers is no longer so easy. Especially if you want to advertise your experiences and activities. Because you may only communicate with customers who have given you their express permission to do so. However, there is an enormous potential for even more turnover in your existing customers. If you have already had a good experience and a great experience with you, they will gladly recommend you to others, buy again or give your experience to their loved ones.
From now on the E-Mail Campaign Manager is available to you. Create DSGVO compliant emails and send them to your customers in just 5 clicks.
- What makes the bookingkit Email Campaign Manager so special?
- What are the advantages of the Email Campaign Manager?
- How to get to the Email Campaign Manager
- How to create your e-mail campaigns
- This is how you get an overview of your campaigns
- The e-mail templates
- Campaign ideas
Used correctly, the Email Campaign Manager brings you more sales and makes your customers even happier!
1. What makes the bookingkit email campaign manager so special?
The Campaign Manager is another marketing tool for you as a bookingkit customer. Under Marketing > Email Campaigns you can now create a list of your customers and send your campaign in a few steps. Why is it so easy now with bookingkit? We make use of the "Existing customer exception". This exception is based on the law against unfair competition (UWG) § 7 Unreasonable Harassment paragraph 3. In short: You can communicate discounts and rebates to your existing customers if A) every recipient of your advertising emails has given his or her consent, B) your advertising emails always and exclusively refer to an experience purchased by the recipient and C) the recipient can unsubscribe from your emails at any time.
These points form the basis of the Email Campaign Manager. Since 24.10.2018 we have placed an additional text in the checkout:
This text informs your customers that you may use their contact data for messages about similar products, but that they can object to this use at any time. Each of your buyers will see this text when they complete their booking and will immediately be added to a list of people you can use for future email campaigns.
2. What are the advantages of the Email Campaign Manager?
Why do we go to the trouble of creating a new marketing tool for you? We want to give you the best tools for a successful business.
The advantages of the bookingkit Email Campaign Manager:
● Always 100% DSGVO compliant advertising emails to your customers - no exceptions
● Free of charge for bookingkit customers - no further e-mail services necessary
● Create campaigns in 5 steps - texts and design already pre-installed
3. How to get to the Email Campaign Manager
You can find the Email Campaign Manager under Marketing > Email Campaigns in your bookingkit account.
The module does not need to be unlocked by you. You can start right now.
4. How to create your email campaigns
E-mail campaigns are created in no time at all, because all elements such as: recipient list, advertised offer, texts and design are all already created in the system. You only have to think about what kind of promotion you want to use: Value coupons, action coupons or flexible offers (e.g. 10 tickets or 2for1 tickets)
This is how you create your e-mail campaign:
5. This is how you get an overview of your campaigns
Under Marketing > Email Campaigns you will get an overview and the status of your campaigns. On the right you can edit or view them at any time.
6. e-mail templates
You also don't have to worry about the design and text. The text is predefined and stored in the system. That's because your email promotions always refer to a pre-purchased experience, so the existing customer exception always applies.
For standard campaigns, we use the image that you have stored with the experience and your logo to design the emails. For special occasions such as Christmas, Mother's Day or Valentine's Day, we use themed email templates.
Here you can see a few examples:
7. Campaign ideas
You alone determine the occasion for an e-mail advertising campaign to your customers. We just want to list a few ideas here that should inspire you. But often it's also just a matter of trying out what works for your customers.
Market your experiences as a Christmas present and give your customers the chance to buy vouchers for their loved ones. Vouchers have been one of the most popular Christmas gifts for several years now.
Mother's Day/ Valentine's Day
Also on these days many vouchers are given away. An e-mail campaign is just what we need. Mothers and partners are particularly welcome gifts.
Boost your off-season sales. Email campaigns provide another channel you can use for more bookings.